FringeSport http://www.fringesport.com/ Our tag line is "Solid Gear. Great Price. Outstanding Service." (This should not be in the logo) We enable the growth of niche sports and fitness movements (currently CrossFit) by providing "good enough" quality gear at great (read: low) prices with great service (fast shipping, great returns policies) to our customers. We maintain a customer is always right attitude.
Organization name in a stylised type/font becomes the logo.
An image or shape that is easily recognizable is used to represent your business.
An abstract shape or symbol is used to convey the values of your business.
Organization name enveloped by a pictorial element or shape.
Free reign, we are not married to the website colors.