My wife and I started a vertical search firm that started with The Senior List.com (http://www.theseniorlist.com), a consumer opinion portal that links families to quality senior service providers online.
The Guide Finders.com will use a similar back end, and will help consumers locate the best fishing, hunting and outdoor guides in the U.S. (eventually global) as determined by consumer reviews. Our goal is to provide the most brand worthy search directories in the country. For this reason our logo is very important for The Guide Finders.
Tell us a bit about who you are and the people you reach
Primary; Consumers searching for consumer reviews that feature guides (fishing, hunting, outdoor) nationwide. Secondary; Guides/Lodges themselves looking to enhance their exposure online by associating their brand with The Guide Finders.com
Take a look at http://www.theseniorlist.com to see what the site will look like, and how it will operate (it will be very similar). Perhaps your design will incorporate fish tails, antlers, mountains, water- or a combo. It should be interesting enough to work on the website, as well as in print, and on apparel.
I invite you to be creative and have fun- and you can expect clear feedback from me, as we have used 99 designs successfully a number of times in the past.
Feel free to experiment with colors. Be sure the brand name The Guide Finders.com is clearly recognizable as folks will find us with it online.