"FilmMaking It" is a web-based film school that focuses on actually making films and doing the things that actually put images on-screen rather than studying theory. We teach, and our students learn, by doing and then analyzing what works and what doesn’t. Experience is the best and ultimate teacher.
Rather than spend $100,000+ for a film school education, we encourage students to use a portion of that money to enroll in FilmMaking It and the rest to actually make films.
We, the founders, work in Hollywood everyday in film and television. Professionals that do this work, day-in and day-out, are the best teachers. They are our best resource. Oscar winners and nominees are among our instructors.
Our primary audience is people who want to be taught by working Hollywood professionals rather than attending an expensive film school. Our focus is on DOING rather than studying. Taking action is what it’s all about. We serve aspiring filmmakers around the world, particularly those who do not have access to Hollywood pros. People who enroll get to go through the entire process of producing a film from idea through production into post and then out into the world via distribution.
Our sensibilities are minimalistic. Nothing cartoony. NO CLIP ART!
You may include the “!” exclamation point if it works within the design. It is not necessary for the logo.
We deal with people who see themselves as creative and cutting-edge. Our students love to experiment and actually TRY things out rather than speculate and imagine. The design should reflect that sensibility.
We offer instruction in:
Film Production including Screenwriting, Directing, Editing, Production Design, Set Decoration, Costume Design, Previsualization, Visual Effects, Sound Editing & Mixing, Film Composing & Music Supervision, Publicity, Marketing, Use of Social Media in the film world, Financing & Distribution
Fonts - Perpetua Titling MT – LIGHT; Myriad Pro – regular
Dynamic, a sense of movement, of getting things done, ACTION
Classy, Elegant – we work in Hollywood and we’re competing with some very prestigious institutions but offer something far more creative plus we focus on actually making films
Artistic – Handmade, unique, original, visionary
Be BOLD, daring, creative - even outrageous!