We are a start-up internet retailer on amazon.com in the U.S. Our target audience is parents, grandparents and anyone else with 3 - 5 years old children in their lives. They are online shoppers, so logo needs to be simple and eye-catching to the target audiences.
We are going to start our business with a single product - Kid outdoor Exploration Set, where includes kid-size binoculars, magnifying glass, flashlight, compass, whistle, and a carry bag. It is good for kids to have a backyard adventure, hiking, birdwatching and other outdoor activities.
The reason why we named it "Captain Adventurer" is that we want the user (the kids) to enjoy and seek adventure, feel brave like a Captain, and want to feed the kids' imaginations.