Completed contest

Design a Logo for an exciting new Internet Startup!

Dana Spiegel needed a new logo design and created a contest on 99designs.

A winner was selected from 270 designs submitted by 50 freelance designers.

270
entries
50
designers
1
winner

One of the designers who made it happen

Winner - aninn
Great initial idea, additional revisions, modifications, etc. Talented designer.
- t_rout

How Dana Spiegel started their logo design journey

Company name

AxialMarket

Overview

We offer a technology platform that connects entrepreneurs running qualified privately-held companies with private investment firms and corporations. The platform enables entrepreneurs to efficiently discover corporate and financial sources of capital to fuel future growth, finance acquisitions, sell their company, or conduct other significant financial transactions.

As part of the technology platform, we operate a trusted invitation-only membership for its constituents (business owners, private investment firms, corporations, and investment banks). Business Owners and investment banks use their Membership to rapidly discover, qualify and engage private equity firms and corporations regarding current or upcoming M&A, LBO or growth capital transactions. Private investment firms and corporations use their Membership to improve the quality and # of deals they see (this is called “dealflow” by industry participants) and to expand their relevant professional network.

Tell us a bit about who you are and the people you reach

We target 3 primary audiences:
* entrepreneurs and business owners
* private company sellers and advisors (investment bankers, lawyers, accountants, etc.)
* private company buyers (Private equity firms, corporate mergers and acquisition departments, etc.)

While we need the logo to be professional, we want it to show off the fact that we are a new technology company and bring innovation, speed, and flexibility to a traditional B2B marketplace. We aren't consumer focused, but would be fine with some playfulness in the logo.

Requirements

Logo should use the entire name of the company "AxialMarket" with some creative treatment and some additional graphical elements. Logo can have the company name with a font treatment w/images next to it, or can have text as part of the imagery. Provide 2 versions of the logo, one w/company name, and another without it.

Logo should represent some of the following concepts:
* a centralized, neutral place where multiple participants can perform financial transactions involving investment in or acquisition of profitable, privately-held companies
* introduction service between two or more parties
* precision
* information rich
* safety
* confidential
* protected
* controlled
* transparency
* speed

No:
* people
* cartoons
* stock images or clipart

File formats:
.ai (CMYK)
.png and layered .psd (RGB)

Logo will be used for both online and print media. We will be using the logo for our website, letterhead, and business cards. We may ask the winning designer to design business cards for us as well (for an additional fee, of course).

Colors and design should fit into site at http://beta.cathedralparners.com (note that the logo there is for the old name of the company). It is ok to add some new colors/design, but please include some explanation about what the new elements are and why you have added them.

Logo should work in b&w, and should be able to appear white on color background.

Custom package

$363

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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