john.theodorakis got their new logo design by running a design contest:
Design a logo for an energy trading and shipping company
Check out john.theodorakis's Logo design contest…
SwissChemGas is an LPG trading company. LPG is an energy product that is produced together with oil & gas. It is primarily used for household applications (heating, cooking, bbq, etc), and also in the petrochemical sector for manufacturing plastics. Essentially this is an oil & gas company. Our audience will be oil & gas companies (Exxon, Shell, BP, etc), trading houses (Glencore, Trafigura, Vitol, Petredec, etc), and shipping companies (BW Maritime, Dorian LPG, etc). The audience is generally very traditional, but we are a young team, so the logo needs to be mainly traditional, but with a slightly modern, creative and "global" element
Other color requirements
Blue is the color of the mother company which is in shipping (owns large ships that transport commodities like grain, iron ore, and coal in bulk). Blue is affiliated to the color of the sea, while red and yellow could be the link to energy and gas...
1. The logo of the company will be independent from the name of the company. I.E. the Logo will be a shape that can stand on its own. It could relate to the SwissChemGas name, but in a very abstract way (not state the SCG initials). 2. A flame related logo is a very convenient idea, but all similar companies have a flame in their logo. LPG is what you use at home for cooking, so the flame is a very obvious idea. We need to be more unique. It could be something that resembles a flame, but we should avoid a direct link 3. As mentioned earlier, the logo should be traditional considering the industry we are in, but have a more modern/youthful touch. It needs to be related to energy, creativity, and something global 4. The company will have to do a lot with shipping, because the commodity will be mostly transported over sea. So any link to merchant ships would also be useful... UPDATE AS OF JANUARY 2017: Thank you very much for all your designs and your efforts. After a brief update from the management, they have advised that they want to see more logos that are not related to a flame or an oil droplet. The problem is that most oil & gas companies have a similar logo, which does not make us very unique. Therefore we need to play around with more abstract, more creative shapes. The logos that have been submitted so far are very much in line with what we are looking for and I would encourage you all to work with a similar approach, but think of different shapes or images that can be used. Bear in mind the company has nothing to do with Switzerland, despite the name. If anything it is based in Greece, but being a global company we dont want the logo to be associated a specific country. Feel free to get creative! Hope this helps :)
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
Designers across the globe delivered design magic.
john.theodorakis collaborated with designers to refine their ideas
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