Tell us a bit about who you are and the people you reach
The Arcadia Foundation is a fictional organisation that appears in my forthcoming novel/game. See Muturangi.com for a synopsis.
The Arcadia Foundation is a New Zealand based political organisation aimed at promoting South Island sovereignty as an independent state called ‘Arcadia’, rather than being part of the traditional nation of New Zealand. Target audience is mainstream Kiwis and anyone living in the South Island, particularly those who support low taxes, economic freedom for business, and more libertarian views.
The role of this organisation in the fictional universe is slightly dystopian. The visual identity should represent this, being slightly cold and corporate in tone, but representing the vitality, energy and epic landscape of the South Island.
I intend to use the logo and graphic identity to develop promotional materials and content for the online components of the story, to give readers more of a sense of realism and immerse them in the fictional universe.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Either black & white or any combination of black, white, blue, green. Feel free to come up with an alternative colour palette if you have an idea you think makes more sense, though I’d ask that you avoid the colour red.