StorjLabs got their new logo design by running a design contest:
Design a logo: decentralized cloud storage
Check out StorjLabs's Logo design contest…
Storj Labs is changing the name of it's core product to Tardigrade, which is also the organism we want incorporate into our logo. We provide decentralized cloud storage by renting the unused storage and bandwidth capacity on a global network of computers.
Other color requirements
Please reference the attached PDF brand guide book we recently updated. #2683FF #33ccbf #454578 You can explore the tonal range of the teal and grape. - Secondary: #9e73f5 and #122652
We are launching a new brand, on a new website called Tardigrade.io Not to be incorporated into the logo, but one of our tagline options is - "Tardigrade Storage: Ridiculously resilient. Highly distributed. " Our new logo will be the incorporating the Tardigrade, also knows as a WaterBear or Moss Piglet. Tardigrade's by their nature are tough, durable, distributed (found in every corner of the earth in all extremes). We'd like to keep these as themes for logo's centered around the Tardigrade but incorporate our core industry/business model. Our core product is decentralized cloud storage. Developers build us into the app as part of their product. We are not dropbox and do not sell directly to consumers, but rather offer affordable alternative to Amazon AWS, Glacier, and other cloud storage products that sell directly to software engineers. We are integrated into other companies projects and are built on the pillars of "distributed, resilient, private, and secure. " Though they may be hard to incorporate based on the images you'll find on google, we are still looking for clever ways to bring this organism into the mainstream following some friendly/approachable but remaining a true tardigrade. Eyes, a mouth, smile, or even some accessories or clothing could be considered. We don't want cartoony over the top, but feel free to explore depth/detail if it helps the concept. LOGO: We are primarily focusing on a logo mark, but you can consider making it with or without the text phrase/company name of "Tardigrade" or "Tardigrade.io" incorporated as part of the logo at your liesure, but there is a requirement that a tardigrade must be in the logo. For this logo we want it to be friendly and approachable but not cartoony or "Disney". This is of course difficult because Tardigrades aren't inherently esthetic or friendly. Eyes or the concept of eyes as could be applies could help soften it. IF possible, we are open to any ideas you have but if there are clever ways to incorporates the core themes of "encrypted", "private", "Storage", "distributed", "cloud storage", "decentralized cloud storage", "durable" (without sacrificing 'approachable/friendly", "resilient", "networked around the globe", "future", "bleeding edge of technology". As mentioned try to incorporate these ideas but remain friendly, approachable. Our company mission is "to provide tools for people to weave the fabric of tomorrows internet." The logo can be single color or multi-color based on the brand guide below. The target market: Our design persona is a software engineer: Students up to senior professionals and everything in between. They look for the best technology available for the price, think critically in decision making, and want to work with the bleeding edge of cloud storage for their project, app, company. This Persona could be a range of decision makers within the technical organization of a business looking for long-term storage for a better price, or student looking for a free open-source tool to use as the storage layer to beta test a new project with that is easy to use and and trustable features to give them security, reliability, and privacy out of the box by default. When looking for inspiration, our core brand personality traits are: Subtly clever. Conversational. Direct/Transparent. Friendly. Positive. Some other brands worth researching that have a similar esthetic and serve our target market: - Docker * Uses a whale with containers on top (as if the whale was the ship) to sell the idea of "containerization" - GitHub * Core logo has the Octocat outline, but is separately used in full detail/color as a mascot. Others - Heroku - Ember.js - MailChimp - Linux - Gluster
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
StorjLabs collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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