The *ideal* logo would:
+ Be clean, uncluttered and instantly recognizable - think Apple, Adobe, Puma, Adidas and Audi.
+ Look good in monotone as well as full color.
+ Follow the philosophy of ‘less is more’.
+ Visually indicate the fact that this is a site that revolves around questions and answers about Information Technology, even if the indication is subtle.
The color version of the logo should contain 4 colors, maximum, including black and white, and should appeal to a primarily male audience that is technical in nature.
Sans serif fonts are generally preferred, but a serif font that fits the overall feel of the site would be considered.
Keywords to keep in mind:
Information technology, question and answer, professional, technology, contemporary, geeky, cool.
The logo should look perfect in the space where the logo on this site is located (top left-hand corner)
We will require an Adobe Illustrator (.ai) file.
Here are some example logos that we find attractive. We like them because they are clean and minimalist. These examples should give you an idea of what we expect from a design.