Short description: Gourmet, playful, warmth, asian and stylistically pure.
Long description: The logo should represent the brand, that is a feeling of gourmet but also with a touch of playfullness, warmth and love coming from the asian baguette street food background.
The logo needs to work in several contexts such as display window, packaging, stickers, take-away bags, webpage and clothing. Long term we aim to make the brand a franchise so the logo needs to work for this as well. Further, the logo should not contain too much color since it will be printed on marketing materials, menues etc.
The winner of the project will be selected for a 1-to-1 project where graphic design for the entire brand will be created, web page, marketing materials etc.