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The name is a twist on the famous "lights, camera, action!" we all know from the movie world. While we don't do movies, I liked the idea of a similar catch phrase that incorporates what WE do, specifically voice, and music, with the "action!" part included so as to indicate a dramatic and playful and fun approach. It also indicates to our target audience, which are movie, radio, TV and advertising professionals, that we are on their wavelength artistically. We are musicians, sound engineers, DJs, and singers. This company is a small "studio" group of creative like-minded people that each bring something special to the table.