This designer understood what we were looking for and came up with a great design. He/she was also very responsive to tweaks requested.
How ross.m.lawrence started their logo design journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
We are an investment and financial planning firm. We help people set goals and take control of their financial lives. The average age of our client base is 71 years old. The new logo will be more to appeal to the next generation of our clients aged 50-65 years old. We want to convey that we aren't their fathers financial advisor.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
In hunter gatherer times fire was extremely important to a family for food, heat, and safety. They would get up many times throughout the night to make sure that the embers never went out. Today instead of the fire being the center of a household, it is their finances. We aim to help protect their financial security so they can sleep well at night.
Look & Design:
Might include an "ember" or ember-like shape
Please do not put emphasis on the "e" or "w" in the logo.