Graziano was really patient and gave us good advices while still following our wishes. He always responded fast and the communication was really smooth.
How gcf5 started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
ACR+, the Association of Cities and Region for sustainable Resource Management (http://www.acrplus.org), is an international network of cities and regions sharing the aim of promoting a sustainable resource management and accelerating the transition towards a circular economy on their territories and beyond. Circular economy calling for cooperation between all actors, ACR+ is open to other key players in the field of material resource management such as NGOS, academic institutions, consultancy or private organisations.
ACR+ facilitates and supports exchange of experiences and technical knowledge transfer about waste management and circular economy with the aim of developing the expertise and skills of public authorities in effective waste-product-resource policies.
What industry do you think your business is most related to?
R0 G69 B147
R66 G166 B42
R53 G183 B217
But other colours can be brought in
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
ACR+ was created in 1994. We are thus celebrating 25 years this year and we would like to mark it with a 25th years logo that will be launched during our general assembly next week and used after that in our different communication tools (email signatures, website, press release, social networks, banner) until December 2019.
The point of the logo is to show that ACR+ is 25 and that the networks has been active for so long in circular economy.
This anniversary logo should follow the current ACR+ graphical charter (in annex). It should remind of the ACR+ logo but does not necessarily need to integrate all its elements. It must show that we are a network of public authorities but also open to other actors and be versatile enough to be adopted by all members, no matter if they are a big city or a small town in country-side or in which country they are located.
The logo could give the idea of a transition from the 90s to nowadays, merging and mixing styles from both periods. It is used in official communications so should be serious yet creative and dynamic.
Elements to have in the logo:
- Number 25
- It is possible but not mandatory to have a moto: Inspiring circular cities since 1994
Elements not to have in the logo:
- Website (so unlike the current logo)
- Recycling sign
We need to have the logo in different formats (ai, eps, jpg, png, pdf)