Each totally nailed it in every aspect! He is a great communicator and clearly saw our vision. We will be working with Escu again very soon! Thank you so much :)
How lawrence.dunn started their logo design journey
Who are you known as?
Peter Nicholas Clinical
What’s your company slogan?
Tell us a bit about who you are and the people you reach
The logo is for a cutting edge cosmeceutical brand inspired by top end cosmetic surgery clinics.
The brand is scientific and innovative with a focus on anti-ageing problem/solution.
The character of the brand is as follows:
Peter Nicholas Clinical is the brain child of one of Australia’s foremost beauty authorities. Having created a number of highly successful beauty brands such as Skin Doctors, Nude by Nature and Immortal Peter Nicholas is a visionary in the field of cosmetic science.
The Peter Nicholas Clinical brand brings together Peter’s extensive research into the beauty spa and cosmetic surgery industries and how those techniques can be applied into solving everyday beauty dilemas. The Peter Nicholas Clinical brand borrows from cosmetic surgery and cutting edge cosmeceutical formulation technology used by serious Skin care specialist.
Incorporating potent natural extracts alongside the latest and most innovative hi tech cosmetic ingredients at optimal levels the brand offers real solutions for the modern women who cares about her appearance.
The brand is young and funky and challenges the old school establishment. With product names like “Laser Shock” and “Time Gangster” the brand is serious about science but has a cheeky side.
Colours should show the clinical nature of the brand but stand out from the crowd as being an innovator with a sense of style.
What industry do you think your business is most related to?