Great experience and designs, thank you very much gilangdwsign you helped us tremendously in creating our brand!!
How dan5m started their logo design journey
Who are you known as?
What’s your company slogan?
A Human Potential Company
Tell us a bit about who you are and the people you reach
We are building 'A human potential company'. Simplified - we are looking to build "Glossier for the brain/mind", helping people unlock their full potential. Our first product will be a premium but natural multivitamin for the mind, sourcing the best ingredients on earth into a single capsule. Other products in development include a high end rehydration product/sachet, other vitamins focused on brain health, eye masks, water bottles etc. We are building the "Mental Performance Brand of the future". So 50% of our product and brand are the physical products you buy direct to consumer online, the other 50% is in app content, notifications personalised to you on what to take when, and why using the latest cognitive behavioural therapy insights from the leading psychotherapists in the world, and so on.
We want Dawn to be a lifestyle brand people are proud to have a range of products from so we help them live happier healthier lives providing not just the products but the information and insights into the habits and the 'why'.
Ultimately - we need a logo and assets that are appealing to women as well as men - and represent new beginnings (a new dawn). So looking for something aspirational and warm that would look as good on pill packaging as it would on a t shirt, cap or iphone icon...
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I already had a design made that I quite like (which I can share for inspiration) but there's something about it that doesn't quite work. I want a really powerful icon and I'm not sure it's there yet. Maybe the colours aren't quite right - I'm open to experimentation. In my mind I believe that the sunrise element of a breaking dawn makes sense but I look forward to seeing the results. I am expecting an iconic image that can be used not only on high end vitamins and mineral products for consumers, but the logo should be something people are proud to associate with and wear - so like I say, we will sell eye masks, t shirts, water bottles and more so it needs to be a premium lifestyle look and feel rather than anything medical.