fairybrand did an excellent job on our image. Incredibly fast with the initial design and super responsive with the changes. Can't wait until our next project!
- yvette 4
We had a great experience working with Only! Very responsive and high quality design. Recommended!
How fdqps started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
The name translated into english is Equator snus. Snus is a moist powder tobacco product very popular in Sweden and other areas areas around the world. Our snus is produced just south of the equator in Nairobi, Kenya. The area around the equator has incredibly good conditions for tobacco cultivation and other types of snuff have been made in this area for a long time. Our primary market will be outside Kenya but the link back to Kenya and the equator is essential. Taking advantage of positive colonial prejudice is ok. We want to match our customers perception of Kenya. But it’s important not to overdo the historic vibe. It's a thin line and we want to avoid the obvious stuff like a acacia trees, zebras or giraffes. The brand is new and we’d like to connect to the bright future of the region and also make some type of link to the clean and stripped down design that is connected to Scandinavia.
Our target customer is a white-collar person between 25-55. A person who identify him or herself as well informed, positive, communicative, well traveled and open for new impressions.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The snus is sold in round packages. Diameter is about 70mm and it’s 24mm high. Print area is around 55mm. It’s possible to put a printed banner around the edge of the dose, circumference 220mm. Entries honoring the box format and with ideas on what to add in the banner get an advantage. Entries which can be used for a wide variety of merchandise like t-shirts will also get an advantage.
We are basically looking for a package design which will also be our logotyp. In the future we might add sub-brands and for this reason any design which enables us to change name have a huge advantage. We expect the design to be in all vector Illustrator format, so the changing of name is more of how well the entire design can handle name changing.
Attached images is just an illustration on how we would like to us the same base layout for different sub-brands as mentioned above.