Will you help create our dream logo that'll one day join the ranks of Colonel Sanders, Wendy, Aunt Jemima, Oaker Oats and other iconic food brands featuring a beloved character?
Our product is Hawaiian shave ice handcrafted from homemade all-natural ingredients. But our mission is sharing Pure Aloha, Hawaii's brand of unconditional love with the world, to bring humanity together as "one world 'ohana (family)", one shave ice at a time.
Our main brand is a beloved and well-established retail store in Honolulu, Hawaii called "Uncle Clay's House of Pure Aloha".
We now would like to create a related but separate and unique brand that focuses more on Uncle Clay as a person and Shave Ice as a product (rather than the "House" in the original brand logo). As such, the logo MUST include a graphic of Uncle Clay's adoring smile, and depending on your design choice a graphic of a bowl of Shave Ice. Uncle Clay should be depicted wearing a collared aloha shirt along with a koa seed lei and/or basic apron; if including a hand gesture, then we'd recommend you use a "shaka". Other optional graphic elements are welcomed to be included to create a more Hawaii-feel if it's subtle and not distracting to the main elements of Uncle Clay (and possibly Shave Ice), for example: rainbow, flowers, trees, ocean, mountain, Hawaiian island chain.
The new logo should be unique in design, but similar enough with various elemental ties (like style/colors/typeface/etc.) such that people will recognize "Uncle Clay's Hawaiian Shave Ice" is definitely connected and part of the same company as "Uncle Clay's House of Pure Aloha".
Our target audience is broad, as our product appeals to men and women, kids to adults. The logo should have a universal and cross-cultural appeal as it will be used in Hawaii, the United States, and other countries worldwide.