To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo should be reminiscent of the attached Crocodile Dundee movie poster. The general feel should be masculine but still appealing to female customers. The whole (not truncated) crocodile should appear quite aggressive with realistic appearance and not cartoonish or clip art. The crocodile should give the impression that it is coming out from behind the "Crocodile Coffee" wording to aggressively approach the viewer to defend its territory. The crocodile should be on the left side of the logo and in front of the word "Coffee" without affecting its readability. The tagline "Strong, Full Bodied, with an Awesome Bite" can appear in a stylish script at the bottom of the logo but must remain readable on small labels. This logo will eventually be used on coffee packets and bottle labels which will have a background showing a crocodile skin pattern and whole coffee beans as per attachments so a white background should be used to evaluate the logo.
The overall colour scheme should be based on the crocodile skin and coffee beans incorporating variations of yellow, green, brown and white. "Crocodile Coffee" could be in 3D metallic gold similar to the attached Crocodile Dundee movie poster. The logo should still be easily recognizable and impressive even if it is reduced in size to be the header of a bottle label. Avoid the use of coffee cups or beans in the logo as the crocodile and the name and tagline must remain the focus. The logo must be integrated and not a series of disjointed objects placed beside each other.