We want the logo to be of either:
1) Prairie windmill
2) Hay bale
3) Lone tree on prairie
See the attached pictures for a pretty good idea of what we are thinking of for each of the above.
We also want the logo to incorporate grasses into the logo -- making it appear like the logo is on the prairie or a grassland.
I've attached a file from another designer I saw on 99 designs that I'm using as the sole inspiration for what I'd like to see.
Biggest design elements I'd like to see are some texture (I don't want it to be overly flat), some weathering (I really like how the logo example has broken up grasses that comprise the actual cow logo part of it), and simplicity -- I don't want it to get overly complicated. The attached example is a nice idea of keeping the logo nice and iconic.
The font is also very important to me -- we need something legible (thick/bold/easy to read from the road) but also that fits in with the weathered/textured look we want in the logo.
Lastly -- we want this to feel very high end. If it's not a complete 'wow' design, it's probably not worth submitting -- I would rather see fewer very well thought out designs than a million quickly-done ideas.
I've paid out every contest I've ever launched on 99 designs and look forward to seeing what you all can come up with.