alexandre3h33 got their new logo design by running a design contest:
Design a great logo for "MBAMCI" (a French Digital Marketing Training)
Check out alexandre3h33's Logo design contest…
Let’s go digital
1-MBAMCI (digital marketing & e-business) One of the very first MBA dedicated to digital to be created in France. A necessity vs an opportunity. In 1999, some pioneer companies understand the huge potential of digital. However, they need to understand how it works and are looking for experts to run this new culture. MBAMCI is born from those expectations which are anchored into pragmatism and are business, operational oriented. MBAMCI has been awarded to be the 1st digital MBA in France for 3 years now Key facts : 2 curriculums / year (full time & part time) Course duration : 1,5 year All the subjects linked to digital are covered Classes are taught by professionals only not regular academic teachers (each of them being an expert in his own field ie SEO …) Concrete cases + thesis to get the diploma #pioneer #innovative #pragmatic #business spirit 2. Target Young students (follow MBAMCI after their university curriculum) = Full Time Professionals (working in a company or running their own business) = Part Time Companies (they fund all or a part of the MBA for their employees) All those targets want to better understand the world we are living in and be at ease when it comes to digital (because it radiates on all that makes marketing and communication today). Their objective is to refine their digital culture for a greater control of what is at stake and a better professional efficacy. #understand #anticipate #be part of current digital revolution l 3. Problem A huge offer (training) With a huge diversity of what is proposed (short, long, more or less complete, more or less specific … training “units”) If MBAMCI is awarded best digital MBA, its brand awareness is weak (no real communication so far / MBA is not part of the famous “Grande école” system) There are many copycats of MBAMCI now. Which means MBAMCI must face a strong competitive environment (that is more and more attractive and aggressive) in order to : Become visible (top of mind) Seduce (both students and companies) Be known for its own unique values the fact that there are no “brand cues” (logo for instance) does not help … #expertise vs bullshit #tell a story that is inspiring #be clearly identified 4. Objective Develop a logo that : immediately means “training” and “digital” gives value to MBAMCI is meaningful for MBAMCI (a real vision of digital) #digital #formation #point de vue 5. Brand vision Digital is disrupting all the economy. This is not a threat but a great opportunity. → There has never been so much opportunities than today to reinvent oneself (as an individual / as a company) 6. Brand message Excite and stimulate 7. Brand personality Digital minded / spirit Inspiring & Sparkling Creative On the move Atypical (far from corporate / classical / all the same brands) 8. What we need A logo that : clearly says what MBAMCI is (training courses dedicated to digital) delivers our vision (expertise + digital is exciting) 9. IN A NUTSHELL Brand name is MBAMCI (all attached) but make sure that MBA is more powerful & strong (different color, different font …) Add an icon (graphic / character) to underline our expertise (digital training courses) - this icon or character must be strong and self explanatory enough to become the logo for our future app (cf. F for facebook) Be digital Put the tagline : Let’s go digital (under the brand name or anywhere else) Make it simple but deliver brand vision ie be inspiring, sparkling, powerful, impactful & modern
Logo types to explore
Brand name is MBAMCI (all attached) but make sure that MBA is more powerful & strong (different color, different font …) Add an icon (graphic / character) to underline our expertise (digital training courses) - this icon or character must be strong and self explanatory enough to become the logo for our future app (cf. F for facebook) Be digital Put the tagline : Let’s go digital (under the brand name or anywhere else) Make it simple but deliver brand vision ie be inspiring, sparkling, powerful, impactful & modern
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
alexandre3h33 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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