An entreprensur has started a home-selling company in the UK, and it will be purely online. The major benefit of the website is the very low commission rates.
The idea the logo should get across to the company is professional but friendly. The website will have clean lines, lots of whitespace and be easy to use.
Audience: Anyone who can buy a house in a certain area of the UK. Age range 18 - 90 ! They will have a decent amount of money to be able to afford a new house.
It is an existing market that has quite a few competitors.
A friendly but professional logo, preferably including the name of the website in the graphic design.
There is a lot of freedom to be creative, as the client does not have any pre-conceived ideas of what he wants.
The only thing he did think of was a checkered flag (relating to the word "check"). HOWEVER, do not focus on this exclusively, you probably have better ideas!
There are no pre-existing materials, they will all be based on whatever logo we select. Have fun!