I'd like a wordmark AND a fully-iconic logo if possible.
We're in the early stages of designing the software but it is going to be influenced quite heavily by the design of Airtable (airtable.com), Stripe (stripe.com), and Notion (notion.so) — I've attached screenshots.
Yes: light, fun, colorful, sleek, minimal, and a little playful
No: cartoonish, juvenile, heavy, corporate, pretentious
I attached some files that I came up with but YOUR DESIGN DOESN'T HAVE TO BE SIMILAR. I like how the white wordmark uses a single shape for the B, A, G, and E letters. Also the circular designs evoke the "bagel" name.
Again, I'm not tied to this concept, or anything similar. I just think it captures some qualities I'm looking for: fun, non-corporate, and a bit clever.