To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo is going to be used for signage outside of the dental surgery and also in branded stationery. Therefore the typeface and logo needs to lend itself to being reproduced as signage (avoiding very thin letters and busy logos) as the idea is that the signage will be individual 3D letters and letters set off from the brickwork.
The colours listed above are a preference but not mandatory, and we want to avoid using too many different colours in the logo.
Key words that we want the branding to be associated with are; professional, trustworthy, family values, aspirational, safe, friendly, fun, welcoming.
The practicing dentists are a father and daughter, the practice is small but well known by the people in this town of Ireland. Subtlety and class goes a long way here as opposed to bold and brash.
Rather than going too much down the corporate route we want to convey that this practice offers specialist services and is a family run business that concentrates on customer service and building relationships with all of it's clients whilst remaining professional yet friendly.
Offering a personal touch to each appointment and giving the customer genuine sound advice, taking the time to talk through things thoroughly, are the values that set us apart from other dentists and we would like this conveyed in our branding.
Also we offer conscious sedation which is a rather unique service, and as such whilst this will not feature in the logo, when we move onto developing stationery it is a key service that we would look to promote.
We want the logo to appeal to a wide ranging audience as the current and potential client base is wide ranging in it's demographic. We would like something that is not necessarily appealing to children, however a considerate parent would feel comfortable taking their child there.
Also we want the look to be fresh and modern but with a nod to tradition and traditional values.
Please note that the uploaded logo is just the most preferred from a signage company that came up with a couple of ideas, the logo itself is not really what I want but the colours feel nice, this is purely a reference of where I am at now and would like something brand new to this