Exceptional design skills and a dream to work with.
Excellent, collaborative and creative designer, empathetic in understanding the brief and client's needs.
- Federico Perotto
It seems in every design contest there is a designer that puts in the extra effort to listen to you, and in this one sky.rime was it. It was clear halfway through who'd win the contest and communication was always fast with the improvements we wanted executed well. He convinced me to go for an idea I had dismissed earlier, explored all versions of it we could think about, and it is now our corporate branding.
Easy to work with. Great design that captivated our idea.
How thenewvivek started their logo design journey
Who are you known as?
Look And Point
Tell us a bit about who you are and the people you reach
Look And Point is "content strategy" for businesses. This sounds like a fancy way of saying "we write words" but we do more than that. We use psychology, empathy, and design thinking to dig deep with our clients to uncover the true story of their business. We analyze audiences to uncover their promised land and the triggers that will drive them to action now. THEN we write words. We're equal parts marketing agency, brand consultants, and design studio. We focus on the business-to-business (B2B) market.
Our target audience is probably directors of marketing, head of content, or other leaders. Often our customer is the CMO or CEO.
What industry do you think your business is most related to?
I trust your judgment! I'm not that smart about color.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Love the typeface in this.
I like how simple and clean it is.
I like how modern and geometric this is.
I appreciate the simplicity of the logo.
FWIW I don't know that I love this, but there is something clever about the use of red in just the fingertips.
Simple. I like it.
Very clean and I like that the logo is abstract.
I like the subtle logo on this.
The icon is clever but not on the nose. The typeface is great.
Also like how clever this icon is. Not necessarily a fan of white on dark colors.
Here are some qualities that describe our business:
- we are highly thoughtful. We love thinking about the abstract aspects of brand
- we are maximizers: we think scientifically about content, in terms of psychology, data analysis and stats
- we are communicators: we are obsessed with saying it right. We read a lot, write a lot, read a lot, and repeat
- we are ideators: basically our job is coming up with ideas so you don't have to. This is the part we'd do for free
- Google Fonts (or something free) would be nice, but I don't want to limit you