Our company works with nursing homes to provide after hours care remotely. We put specialized technology in the facility, and then our MDs can see the patient, speak to them on two way video, monitor their vitals, etc. This is often better than the care they would receive on site and can help prevent hospitalizations.
Our target audience will be nursing homes and hospitals:
- Nursing homes, because they are our customers - we will be approaching them to purchase our services
- Hospitals, because as part of the health care reform laws, they will be accountable for patient care even after a hospitalization. So, they will need to send patients to the best nursing homes for follow up care, such as those which have innovative services like ours.
At this point, we aren't sure how much our company name will face patients directly - it's possible that this is just a service offered by the home and they don't want to make it seem like they are outsourcing care. Either way, patient care and safety is very important to us - much more so than the "e" in eSNF. We are a patient care company, not a technology company.
On that note, just as a reference, SNF stands for skilled nursing facility. This is a separate area in a nursing home (or an actual separate facility) where you would typically go for a few days if you are very sick, but not needing to be in a hospital. This is distinct from what people think of as a normal nursing home.
The logo shouldn't focus too much on the "e", and could theoretically incorporate a building some way. If so, the trick would be not making it look like a house, or a hospital. Given the serious nature of what we do (patient care), a strong word mark may be best.