We are a private dental practice based in Purley
We started out as Claremont House in 1972. Claremont House was the first fully private specialist practice in the UK. It pioneered the concept of drawing together specialties of medicine and dentistry to one location.
We are proud of our heritage and it has provided stable foundations to build upon. We know that its thanks to a combination of our solid foundations, our approach to patient care and our fantastically loyal patients that we are going strong more than forty years later.
We offer a range of dental services. From general dentistry, through to facial aesthetics, cosmetic dentistry, orthodontics and emergency dentists.
We are now going through a process of rebranding the practice to fit with our modern day approach.
Our new name is Elegant Smiles Dental Studio
What we do – provide fantastic private dentistry treatment
Why we do it – to improve patient confidence, wellbeing and happiness
How we do it – our knowledgeable specialists listen and understand our patients and tailor treatment accordingly using integrative practices the latest techniques and state of the art equipment.
Our people are Professional, knowledgeable, Attentive
Our patients will experience, the highest standards of patient care in a tranquil and friendly environment
Our tone is professional, welcoming, reassuring and informative
We strive for excellence in every aspect of our service, putting patient care at the heart of our practice.
Selecting highly skilled, friendly professionals to work at the practice.
Offering state of the art treatments and equipment in a tranquil and contemporary environment.
Listening to our patients needs and concerns and designing the best treatment solutions to address those needs.
What we are looking for
A logo, colour palette and fonts which represent our business to patients.
The brand needs to attract new patients to our dental studio as well as bringing along our existing base.
The colours and fonts need to be suitable for both web and print.
Luxury but attainable
Friendly / welcoming
The logo needs to recognise that we are a business with long standing heritage (40 years). With a modern approach to dentistry. We have state of the art equipment and the latest treatments.
We wish to stand apart from NHS dentists as well as dental practices in the area.
Example of Typical customers
30-55 People from local area
Detached house, children a private or grammar school, holidays in Florida, Dubai, further afield, votes conservative, shops at M&S or Waitrose, Drives large SUV BMW, Merc, Audi. Earns 45K Has the time to spend on appearance and children are her main priority. Is involved in the local community.
Live in a five mile radius
Large SUV, Merc, BMW, Jag, Audi or a sporty mini
John Lewis, House of Fraser, Local independent boutique
Vogue, Cosmo, Broadsheets, Good Housekeeping
Invisalign, Veneers, Whitening,
No mortgage, Children grown up but look after the grandchildren. Fells the time is now right to invest in their own health and wellbeing. Now has savings, pension, inheritance that they can use to fund their later years. Drives a good quality car. Goes on cruises and longer haul trips. Likes to take care of themselves and visits the gym. Enjoys cooking but eat out regularly
Volvo, Audi, Prius,
Laura Ashley, Waitrose, John Lewis. M&S
Broadsheets, House and Home,
Food and drink, leisure, holidays, health
Hygiene, dentures, implants, orthodontic, facial aesthetics, general dentistry, whitening