Design a Cool Logo for an Outdoor Living Company

The Bug Umbrella

Reclaim Your Outdoor Space

Problem – During the summer, when the air is hot and sticky, there is a mass influx of bugs, bees and mosquitos. As a result, consumers are unable to eat, relax, or enjoy their outdoor living spaces (patios, decks etc.).

Solution – The Bug Umbrella. This unique design combines a high end patio umbrella with attached enclosures. When bugs aren’t around, this large gorgeous umbrella creates an ample amount of shade. And, when the pesky bugs return, consumers simply role down the screen panels using the patented hand crank to get 360 degrees of bug coverage. No assembly required and no zippers, the doors are overlapping panels. This highly innovative, patented product, allows consumers to reclaim their outdoor living space!

Features & Benefits: 2-in1 product, separate hand cranks- one for the umbrella and one for the screen sides, easy to use, high quality, portable, convenient, full protection from bugs, creates large shaded area, 11 feet wide, made in the USA, 4-year warranty.

Target Market - Men/Woman 40-60 years old; homeowners looking for a long term solution to outdoor insect control.

I'd like to explore the following colors:

Let designers make suggestions:

The new logo is part of a larger rebranding project. Currently the brand looks a bit outdated, more of a mom-and-pop shop. Our goal is to give the brand a cool, modern and trustworthy look. Please note, the product is priced at $1k and therefor the logo should reflect the upscale nature of this product (but still look fun and modern). The winning logo will be used across our new website, packaging, collateral and social media.

A couple quick notes -
Please note that the logo should be independent from the tagline (ie the logo can exist with or without the tagline)

Also, the "The" in "The Bug Umbrella" should be less dominant. So "The" should be smaller, and "Bug Umbrella" bigger.