a) #0CEAEA, #0BD2DB;
b) #2F93F3, #2C85E2;
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We like simplicity and contemporary look of this logo
We like the abstracted animal illustration, curved shapes. We are unlikely to be interested in serif fonts or sharp corners/edges (like horn and tail seen here)
We like the strong, balanced composition and use of rounded shapes
We like the rounded text and "cozy", rounded, comforting feelings evoked from nest imagery, fully-lowercase name
We like the rounded text which fits well with our attached creative brief, fully-lowercase name
We like the rounded text, contemporary look, abstract shapes, use of circles and lines which seem to slightly represent wireless connectivity or looks like waves are emanating out from circle, fully-lowercase name
We like the stable composition, distinct illustration style, bold visuals, and friendly/comforting feelings evoked from this design, fully-capitalized name, personable look, clean/not "busy" design
We like the rounded corners, rounded font, soft edges, comforting feeling, sense of creativity, simple design, fully-lowercase name
We like the rounded corners, creative look, stable, balanced feeling (despite use of asymmetry), abstract design that incorporates some elements of brand name, color, nice font choice (corners are rounded even though characters are capitalized, fully capitalized name
Important: We need a distinctive logomark, because our logo will not always appear alongside text/name portion of logo. The simpler and more impactful, the better (but should still be distinct). We will not select a logo design unless it has both: a) a strong logomark, and b) the written name included. We are looking for a logo that will be recognizable in three forms: 1) Name and image, 2) name only, and 3) image only. Logos that have the logo "built in" to the text will not work for us unless it can be separated from the text and still remain recognizable. We are looking for a name and symbol that can be separated or paired together.
We are looking for something sleek, timeless, and contemporary. It should communicate that the technology provides safety and protection (like a guardian angel). We would like to focus more on the name "Halo" than specifically using a dog drawing or dog face. "Halo" refers to an angel's halo.
Additional Notes: We are using Open Sans for brand font. Using Open Sans is not required for logo, but logo font should pair well with Open Sans aesthetically. Please see logo design brief attached for more details.