Design a conference logo for us! Our theme is "Pathway to Prosperity" USA 2012
S.peterson needed a new logo design and created a contest on 99designs.
A winner was selected from 68 designs submitted by 14 freelance designers.
One of the designers who made it happen
How S.peterson started their logo design journey
Who are you known as?
Capstone Financial Planning - conference logo required
Tell us a bit about who you are and the people you reach
Capstone is an independently owned and operated financial planning organisation (not owned by a bank, fund manager or financial institution). Capstone provides a unique support structure for our network of Financial Advisers based throughout Australia.
Support includes business development, marketing, research, technology, training, compliance etc.
Refer to our website for further information - http://www.capstonefp.com.au
We hold annual conferences each year with a theme and have a logo designed especially for it - hence this content.
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Other notes
Capstone require a logo for their 10th birthday conference being held in San Francisco and Las Vegas in August 2012. The theme of the conference is “Pathway to Prosperity”.
The logo needs to contain images and wording “Pathway to Prosperity” and “USA 2012”.
The logo will shape the identity of the conference. We associate prosperity with success, achievement and wealth etc. Pathway is the journey, route, and focus towards the future.
The Capstone brand has stones associated with the branding (refer to our website) – and ‘pathway’ is symbolic on a few levels – including out branding origins (i.e. could be construed as stepping stone towards future, helping hand etc etc). The conference has an educational, technology focused modern approach.
The attendees are financial planners in Australia. They own their own business (with own brands/logos) and attend annual conferences to help grow and develop themselves and their businesses. They are professionals who engage in professional development regularly.
The financial planning industry in Australia – is currently undergoing major change due to industry progression, competition pressures and legislative implementation.
Logo needs to be able to be re-sized easily. Final design will need to provide style guide – RGB colours in word, and PMS colours for promotional merchandise. Fonts also required or close alternative available in word and powerpoint. If you have any queries - feel free to let me know.
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