Beklitos did a great job... and was very responsive to feedback!
How Pniels started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We make venture capital investments in to early-stage, high growth companies and concepts... We provide money/investment and support to entrepreneurs to help them build their business. Our target audience is likely a highly educated millennial.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
While our name "Oakwell" does not have a specific meaning, we do like the two nouns that the name combines. Oak trees are big and strong, also happen to be important to Texas landscape (where we are located). Also, the noun "well" can be a source of life or also describe a state of well-being. We are not set on including those literal objects in the design and probably do not want a realistic tree to be part of the logo, but we are not fundamentally opposed if its the right design.
Some thoughts: the 'rings' of a tree could be an interesting concept. Also, a literal water well could incorporated, as opposed to everyone using the silhouette of a tree.