Tell us a bit about who you are and the people you reach
We are business rates reduction specialists. We provide property advice and appeals services to occupiers of commercial premises, helping them to reduce business rates on commercial premises across the UK. Our target audience are businesses, specifically occupiers of commercial premises. Our target audience also includes professional advisers such as accountants.
What industry do you think your business is most related to?
Happy for some greys to be incorporated too, or for the designer to introduce other spot colours.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We would like to visually differentiate between the B and the Tax of BTax.
This has a business to business feel about it which we are looking for in our branding.
The text being the main focus for the logo is something we are looking for. The use of the spot colour is nice here too.
We would like the main focus of the logo to be on the name of the company, rather than any abstract symbols (symbols can be used but we would prefer they are not the main focus). It would be good for the logo to visually differentiate between the ‘B’ and ‘Tax’ parts of the company name (BTax), even though it is one word (see an example attached of a logo for a law firm where this has been done). Our target audience are occupiers of commercial property so the branding needs to have a business to business feel to it. Some of our customers are professional advisers, such as Accountants who are traditional in their tastes.
The branding needs to carry authority and convey that that we are a modern, forward thinking, reliable, tech savvy company that offers specialist commercial advice and support. A logo that is classic in design with a modern edge, utilising shapes that are geometric rather than organic would communicate our brand most effectively.