How grandcolonnade started their logo design journey
Who are you known as?
Great Rock at Branson
Tell us a bit about who you are and the people you reach
Great Rock at Branson is a hotel and timeshare located in the United States mid-west, located next to a beautiful lake and live performance theaters. Our product is an economical and family friendly vacation spot filled with comfort and warmth.
"Great Rock at Branson" has a sister property called "Oak Ridge at Branson." Both are sub-brands of the "The Branson Club" -- please see the attached photo for reference. "Great Rock" is a little more high-end than "Oak Ridge" but its logo needs to coexist well with the two existing logos. See below for more notes.
Our target audience:
Conservative, mostly American seniors and retirees looking for an economical yet fun vacation. They are hard workers who dream of being able to relax at a resort and sip cocktails
To make our customers feel like they’ve ”made it”
We are aspirational, but still approachable
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Please check the attached image for reference. "Great Rock at Branson" has a sister property called "Oak Ridge at Branson." Both are sub-brands of "The Branson Club" and their logos must be able to coexist well. "Great Rock" is a little more high-end than "Oak Ridge", but it should not be too fancy.
The preferred layout is horizontal, for web compatibility. See attached design references, and below for additional notes:
The look and feel is:
1. classic to appeal to the conservative audience
2. well-put-together to convey that this destination is a good value
3. NOT too "fancy" or "glitzy" – instead, the logo should appear warm and honest