Key words to focus on: "technology" (Dr. Carr uses high-tech treatment options) and "experience" (Dr. Carr has many years of experience and comes from a long line of orthodontists)
He would like a classic, timeless, and distinguished design and thinks a dark/navy blue would be best to use for this. He is open to a second complementary color if needed.
I've attached a sample of an orthodontic logo he likes (for Everett Orthodontics). He likes the use of the smile incorporated into the name of practice, so incorporating a graphic element/icon into the text of his logo is key. He does not like the graphic element to stand alone. Also, he likes the simple and classic, easy-to-read fonts of this logo.
Please do not use cheesy molar/tooth graphics and icons.
The logo design must also be scalable, for use as signage, on his new website, and for all print communications.
Feel free to message me with any questions.