You can find us at happyluxe.com and on amazon to see our products. Our issue is that we are seeking either validation and slight improvement on our existing branding or we want to start over completely with new logo, color scheme, font etc to match our products, culture, customers and value proposition. Our primary target market is a female traveler with disposable income who is seeking ways to travel in comfort and style.
We want to create a social ecosphere to build our lifestyle brand around. We are making a move into retail next year, but first want to begin building the secret travelers lifestyle. This would incorporate explaining via email, on the website, social media and text the following:
- ways to use our products (different ways to wear)
- Places to use our products
- customer stories and experiences
- great travel places
- travel tips
- secret partnerships and deals
The brand, colors and fonts should convey the feeling of a experienced, smart, casual, comfortable, confident, traveler.