Design a birthday logo for an environmental non-profit turning 20

20

Community & Non-Profit

We connect people with real climate action. Greenfleet's mission is to protect our climate by restoring our forests. As an environmental non-profit, Greenfleet is the trusted carbon offset provider for thousands of leading organisations, businesses, councils, universities and individuals around Australia and New Zealand. Since 1997, we have planted more than 8.7 million native trees to restore forests and offset carbon emissions on behalf of our supporters. As they grow, our native forests capture carbon pollution from the atmosphere, provide vital habitat to native wildlife, conserve biodiversity and generate resilience to climate change in the landscape. As a charity, we exist to make a difference, not a profit. All our native reforestation work is funded by our supporters, whether they're an organisation or an individual. Our target audience is mostly Australians, people keen to make a difference for the environment, to take action against climate change. Please visit our website at www.greenfleet.org.au to find out more about who we are, and get a feel for our brand. Connect with us on social media (Facebook: https://www.facebook.com/GreenfleetAustralia | Twitter: https://twitter.com/GreenfleetAust | Instagram: https://www.instagram.com/greenfleetaustralia/)

Our brand has two main colours and more secondary colours, so happy for the designer to work with this palette if possible: PRIMARY: - Dark Green: CMYK 53 14 89 56 / RGB 67 96 38 / HEX #436026 - Light Green: CMYK 43 5 73 0 / RGB 154 195 112 / HEX #9AC370 SECONDARY: - Crimson: CMYK 17 79 69 4 / RGB 181 64 62 - Grey: CMYK 19 9 28 38 / RGB 123 129 111 - Chartreuse: CMYK 17 0 69 0 / RGB 212 224 91 - Light Crimson: CMYK 10 39 42 0 / RGB 215 147 121 - Light Blue: CMYK 10 0 0 20 / RGB 173 / 191 / 201 - Mint: CMYK 44 10 59 0 / RGB 137 177 113 - Tan: CMYK 25 25 57 0 / RGB 183 165 107

- Brief: We would like a logo design that acknowledges our organisation's 20th anniversary this year. It's a special event and we would like our logo for the whole of 2017 to represent this. We would like the birthday logo to retain the integrity of our current logo, to ensure people who see it still understand who we are. The birthday logo can be an add-on to our current logo (attached to this form) for instance. We leave this in your expert designer hands :) - Key elements: We are not looking for a new logo, just some creative work around our current logo to include a 20th birthday twist to it. It is very important to keep using our corporate colours + our current logo + the wording "20" -Output: We would like the logo in RGB and in CMYK please. - Background info: We are an Australian non-profit organisation and environmental charity. We are the trusted experts in biodiverse carbon offsets. We first started in 1997, so this year is our 20th anniversary. Something big that we will be celebrating all year round! - 'Tone': • Modern • Fresh • Demonstrate longevity (20 years) • Professional but friendly • In line with nature (through the use of our own coulour palette) • Innovative • Something cool and that easily conveys the fact that we're 20 - Requirements/must haves: • Our current corporate logo • The number "20" • The use of our current colour palette, allowing only small variations from it - The keywords our supporters use to describe Greenfleet are: • Greenfleet is a no fuss/easy/direct/simple way to offset my emissions and do something for the environment • With Greenfleet, I am empowered to take climate action (being able to reduce my carbon footprint), I am doing. • Greenfleet gives people a positive way to make a difference. • Greenfleet is a genuine, established, trusted organisation • Supporting Greenfleet makes me feel good/less guilty • Greenfleet is proactive / walks the talk

Every design category has flexible pricing for all budgets. Logo design starts at $299.