Tell us a bit about who you are and the people you reach
To: (Target Market)
Owners of Dogs and Cats between the ages of 25-55, who want great solutions for their everyday pet related problems to make life as a pet parent easier. They truly love their animals as another family member, and trust in quality products that last and simply work as intended. They are well educated and enjoy getting out and about. They appreciate great customer service and companies that stand by their products. When making purchasing decisions price is not everything to them. They are happy to pay a bit extra for items that are safe and of high quality. They appreciate products that make life more convenient and look the part when at home or on the go.
Bonza is the: (Category Reference)
The premium brand that makes life with a pet easier
That: (Rational/Emotional Benefit)
Champions only premium products aimed at dog and cat owners. Products designed to complement your lifestyle as a pet-parent which make life with your dog or cat easier, more convenient, safe and fun.
That’s because: (Reasons to believe)
Our products are made using only high-quality safe materials which are independently tested. Backed by a one-year warranty as standard, we are dedicated to bringing you the best solutions to make life with a pet easier, and are obsessed about making sure you receive the best customer service possible.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo needs to also work as either black or white as it will be printed on products in the neutral colours. Most of our products are navy blue (pantone 295c) so I was thinking the logo would need to match this colour.