simon.russell got their new logo design by running a design contest:
Design Australia's first Behavioural Finance logo!
Check out simon.russell's Logo design contest…
Accounting & Financial
We provide analytical tools, coaching and training in the field of behavioural finance. Behavioural Finance incorporates the psychology of how people think and behave into traditional theories about how financial markets function. The services will be used by share market investors and senior corporate decision makers. For example, we analyse people's share trading histories to uncover psychological biases in their decision making, quantify the associated impacts, and provide tools and training to improve their outcomes. The target audience are financially sophisticated, probably older (>40), probably male, probably financially well off, probably pretty conservative.
Logo types to explore
In terms of design, I would like to emphasise the psychological/thinking aspects of the business (perhaps an image of a brain in some way?). If this could be done in the context of finance without it becoming too complicated, that would be ideal. I think it's best to avoid images of stock markets, because the services will not be limited to stock markets. All services will be at the intersection of psychology and finance.
A$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
simon.russell collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I'm very happy with the whole experience. So responsive to all the little changes I needed. I will definitely work with this designer for future projects.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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