Fast communication and A+ work completed. Highly recommend.
My family and I immediately loved the look of Pinky's design. We loved the broken circular double border concept. I also loved the choice of font -- nearly all of the 40+ designs used the same or a very similar sans-serif font. This has a fresh and professional look. We can see it on t-shirts, business cards, and more. It will stand out. I can picture spotting it on a t-shirt. We like how the dog was incorporated, yet not overwhelming where people get the wrong idea about the business. Thank you! Well done.
Great product and communication.
- Oz Loya
Oz does great work, is willing to make revisions and follow guidance but still comes up with unique and original touches that improve the finished product.
Quick understanding of what we needed. Very good communication.
How rickerus started their logo design journey
Who are you known as?
Bad Panda Kombucha
Tell us a bit about who you are and the people you reach
We make kombucha (tasty, fermented, probiotic tea drink) that is specifically targeted to the action sports and fitness crowds. Whereas most kombucha brands today tend to be targeted to the "Whole Foods"/yoga consumer, we aim more towards the energy and fitness drink consumer (Red Bull, Gatorade, etc).
Our target consumers are 18-40, active, fitness-oriented and driven. They want to perform at top level, but also be healthy and clean.
We want to convey active/action, health and fun...
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I like the clean, bold lines, and the bright colors. It might be slightly too cartoonish for our brand, but not too far off.
I like the clean design and easy readability
I like this style - it reminds me of Portland (where our business is based). I'm not sure it works for our brand, but I'm open to ideas...
I love this style, although I'm afraid its starting to be over used.
Our brand image is irreverent, but honest. We aim to give consumers a healthier alternative to current options, which are high in sugar and caffeine. While the brand 'Bad Panda' might imply aggressive imagery, we picture it being more light hearted and irreverent. A lot of energy drinks, like Monster, have aggressive tones. We want something that makes the consumer smile when they see it. That said, it's also a somewhat serious product (insofar as it is moderately expensive compared to the competition, and offers real, tangible benefits), so we don't necessarily want a logo that is too "cartoonish", or overly cute.
Ideas we've considered include having a panda on the different labels doing something mischievous, like covered in blueberry juice, or stuck in the honey pot. Or perhaps the logo is just slightly different for each label - maybe he's wearing a blue bandana on his head for blueberry, and a red one over his face for cherry, etc, etc).