I am purchasing a dental office that needs an entirely new brand. The previous dentist did no marketing and the practice name WAS his name. I am a young, enthusiastic, determined dentist who is wanting to bring an updated feel to the office.
I'm looking for a logo that is MODERN, PROFESSIONAL, slightly ABSTRACT, and CLEAN.
It is hard to vision a dental office logo that isn't a tooth. This is where I challenge you! I would greatly welcome any designs that are not relating to a tooth. BUT. If you feel like a tooth is necessary, I am completely trying to avoid the generic tooth vector logo that depicts a tooth that 3 other dentist on my street (and 99% of other dentists) use. I need something that sets me apart from a standard dental logo. If you decide to go the "tooth route," PLEASE be creative/unique with it. Try and incorporate something into the tooth that has depth or meaning beyond just that vector generic logo.
I would like a logo that could be easily be embroidered and uses some negative space would be a bonus.
Fonts: I like a sans-serif fonts, and it will be hard to get me away from that vision.
Colors: I'm leaning towards the blue family. I like light blues, royal blues, and gray. I would be open to other colors if you think best.
Key words I want people to think of when they think about my office: Professional, Clean, Friendly, Welcoming, Gentle, Warm, Inviting, Updated, Modern, Fresh...