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The "Basecamp" of a mountain is an area used for staging an attempt at the summit. Our website helps candidates prepare for the tough MBA curriculum that lies ahead and acts as a 'Basecamp' for their 'ascent'. The logo should reflect this essence.
Our customer profile: 22 to 32 years old, web-saavy professional (both male and female) who has been admitted to a business graduate program and wants a safe, top-of-the-line prep course.