First of all, thanks so much for considering my project. I'm really looking forward to see what you have to contribute! As you can see, I have attached a logo as it stands now, and it's on the right track, but it still needs a lot of tweaking, as I will describe in detail below. All in all, I'm looking to take the characters and to a new concept around them. The banner now is too boring, and I'm not in love with the fonts and the half sphere. So, again, let's take the characters and recreate the branding for Jack's Chedbred based on my statement above.
I really want to make this a fun process, and with that said, I want there to be as much open communication as possible. Therefore, to save time and headache, you can always feel free to email me with questions or thoughts before you design a draft so we can discuss. I'll be free these coming weeks and will always respond quickly. Happy designing!
Here are some preliminary issues to note:
1. Attached characters ("Cheesy" and "Corny"): Please see the attached characters (which should be taken out of the logo as it stands now) I would like to use in conjunction with the text of "Jack's Chedbred" and "Cheesy and Corny Since 2012". I most likely would like to keep them as is, but feel free to edit them, or if you really don't like them, to create your own versions of the characters. Maybe I am wrong by assuming they convey the fun yet upscale nature of the brand - if you think so, please redesign as you see fit. Maybe one comment I have is that they don't look hand-drawn or artisan enough - that may need some tweaking.
2. Character placement: as for the placement of the characters, they are sitting on a swing, and as you can see in my previous logo, they are above the text. I think in this instance I want the characters to be hanging from (i.e. below) the "Chedbred" instead.
3. Character encasement: I am not sure if the characters hanging from the swing should be enclosed or not. I'm leaning on not enclosing them (which would mean getting rid of the sun rays), but if you can think of some way to get them enclosed, feel free to email me and we can talk about it before you get too far ahead in a design.
4. Attached fonts: Please also see the attached fonts. I think the three fonts for the "Chedbred" are terrific (HelloLori, Sketch Block and Scribble Box), and would likely be happy with either of them to replace my current font. Choose which one you like of the two, or if you are convinced you have another font that would convey the same hand made, artisan construction image to the consumer, please send me the font before you create a draft and I will let you know if I approve. As for the "Jack's", I really like that the attached fonts as well (Alex Brush and JennaSue, my favorite so far) , so feel free to shoot me an email if you find something even better.
5. Font issues: I am not sure if all caps or if just capitalizing the first letter is better. You play around with this and let me know. Also feel free to add texturing or shadowing if you think it might help with the logo. Again, be creative, but focus on simplicity and not overdoing it.
6. "Jack's" positioning: I most likely would want the "Jack's" portion of the text to be on the upper left portion of the Chedbred. Otherwise, it can be on top if you think it works better there for your draft.
7. "Chedbred" encasement: Most of the designing will be in constructing some sort of frame or banner around the "Chedbred". Please be very careful to make it unique, upscale looking, hand drawn (but not excessively sketchy). It needs to bring the consumer's eye to the "Chedbred" so that the brand is clear from far away.
8. Tagline location: I am not sure where the "Cheesy and Corny Since 2012" should go. This is up to you, so let the creativity flow! Also, I haven't decided on a font for that. Your call on that one.
9. Sizing issues: make sure that the logo you produce can be able to be minimized to smaller sizes, such as even a 2.5" sticker for product packaging. This will bear most heavily on the "Chessy and Corny Since 2012" tagline, which should not be too small as to be unreadable at smaller sizes.