-The logo itself needs to be iconic and instantly recognizable through the font and writing style itself e.g. Facebook, Google, Virgin. Not through an actual logo e.g. BMW, Ferrari.
-It will sometimes be shortened to 3DW so they are especially important (possibly a pop art/ comic book style font). It could have some form of design to it though e.g. youtube, lonely planet.
Should be written - 3Day Weekend
-Not black and white. It needs to have a colour scheme associated with it. I like the idea of an electric blue lettering (similar to skype) with a silver outline. Must be a modern shiny logo
-The type of brands I am thinking along the lines of are; Superdry, Cobra (beer), Havaiana, Absolut Vodka, Local Celebrity, Victorias Secrets. All brands that are not too serious and corporate, but are instantly recognizable through its logo, colour scheme and design.
Other work such as further website, logo and branding design will follow with preference to the winning designer.
Thank you and Good Luck