Northern Beaches Dance Co.
I have previously had a highly competitive and successful dance studio for 11 years I am now opening in a different location with a different approach.... a non-competitive dance studio. The high standard of the teaching is of upmost importance but cultured in a very fun envirnoment for the students to embrace a true love of dance. It is very important that each class the children participate in is happy but also educational. Fun and low key for the parents... no heavy commitmments to performances held in very convenient locations. All local and community based halls.
Classes will be held in Classical Ballet , Jazz, hip hop and lyrical
My Target audienece would be children aged 4 - 14 and their parents. I will be running the classes straight after school in the schools halls so it needs to appeal to the parents as convenient but worthwhile. The parents would generally be aged late 20's to mid 40's. There are exisiting dance schools in the area so there is an already exisiting market so it needs to appear fresh as well. I am mainly marketing to students that attend the school - both boys & Girls. It is a very friendly community located not far from the beach.
Balllet, Jazz and hip hop are the main styles of dance I will trying to market to begin with followed by lyrical, tap and acrobatics plus kicks leaps & Turns classes
Something fun bright colours ( probably 1 or 2 colours with black and with a picture of a dancer ( ballet or and or jazz / hip hop) in the logo.
No cartoons as such - more shape or picture of a dancer.
Please do not use any stock images
Love colour and energy... colours must appeal to girls and boys
Clear and easy to read
Must be classy.
Would like the northern beaches to be small with dance quite large and then co.