We want a logo with a simple, symbolic graphic part, and the text part, that could work separately.
The graphic part should symbolize dancing or movement in general, and not any specific dance or country (like Cuba or salsa, for example). We would like the text part of the logo to be as original as possible too. We think that this part should be written entirely in lower case, and it may, optionally, include "dance school" (if it makes the logo look better).
We would like something simple, without the complicated dancers’ figures, complicated shadows or gradients. We do not want it to look too corporate and serious, we want it to look fun, but not childish too.
We also do not want too many colors, 2-3 would work best in our opinion, and it would be great if logo could work on both light and dark backgrounds.
No clip art and stock images, since originality is one of our top priorities.
To sum it up, we would like people, when they see our logo, to think: "Dance, fun, passion!". In that order.
IMPORTANT: If you have an idea that does not satisfy one or more of the above mentioned criteria, but you feel it's great, feel free to experiment and share it with us, we are quite open minded, so you might prove our original specification lacking.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)