Completed contest

Dance school in need of an original, fun, yet simple logo

Buena Vista needed a new logo design and created a contest on 99designs.

A winner was selected from 444 designs submitted by 36 freelance designers.

444
entries
36
designers
1
winner

One of the designers who made it happen

Winner - ChrisTomlinson
Chris did an amazing job on our logo and worked together with us closely to get it right. We did 1 contest and hired a professional ex-Apple designer and still didn't get the results we wanted. We then did a 2nd contest with almost 1,000 entries and Chris won it with his awesome logo! People love our logo, we always get great remarks about it and it's been featured on VentureBeat, Mashable, Entrepreneur Magazine etc. and been on billboards in San Francisco. People already remember our "G" mark which Chris created. I'd highly recommend Chris to anyone -- he's the definition of rock star designer.
- Nathan Lands

How Buena Vista started their logo design journey

Company name

Buena Vista

Overview

"Buena Vista" dance school is the leader in the areas of Cuban salsa, Caribbean dances and Argentinean tango in Montenegro, although it is one of the youngest dance schools in the country. Its founders and teachers had the opportunity to learn from some of the best dancers in the world, and are working diligently on sharing their enthusiasm with their students. Now we are looking for a fun, catchy logo that would help us round up an already great image.

Tell us a bit about who you are and the people you reach

All teachers and students of "Buena Vista" are adults (age 18-40), with great majority being young people between 20-30 years old. They all come from different educational backgrounds, but they do have one thing in common - they all enjoy having great time while dancing.

Requirements

We want a logo with a simple, symbolic graphic part, and the text part, that could work separately.

The graphic part should symbolize dancing or movement in general, and not any specific dance or country (like Cuba or salsa, for example). We would like the text part of the logo to be as original as possible too. We think that this part should be written entirely in lower case, and it may, optionally, include "dance school" (if it makes the logo look better).

We would like something simple, without the complicated dancers’ figures, complicated shadows or gradients. We do not want it to look too corporate and serious, we want it to look fun, but not childish too.

We also do not want too many colors, 2-3 would work best in our opinion, and it would be great if logo could work on both light and dark backgrounds.

No clip art and stock images, since originality is one of our top priorities.

To sum it up, we would like people, when they see our logo, to think: "Dance, fun, passion!". In that order.

IMPORTANT: If you have an idea that does not satisfy one or more of the above mentioned criteria, but you feel it's great, feel free to experiment and share it with us, we are quite open minded, so you might prove our original specification lacking.

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Custom package

$326

Free features

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Deliverables

AI
EPS
PDF
PNG
JPG

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