How clayton.labaume started their logo design journey
Who are you known as?
What’s your company slogan?
Right people joining together to improve quality and value in healthcare
Tell us a bit about who you are and the people you reach
RPJ is a medical consulting company, with the overall mission and goal to improve quality and value in healthcare. RPJ is the umbrella company that may have different "divisions" at some point in the future, but our flagship and main project is to target osteoporosis. Osteoporosis related broken bones cause significant disability and even pre-mature death. Unfortunately, although broken bones are often appropriately treated, the underlying cause of the fracture (osteoporosis) goes undiagnosed and untreated. A model of care called Fracture Liaison Service (FLS for short) has been developed and implemented with the goal of identifying osteoporosis in people who have had low trauma bone breaks, and getting them into programs to educate patients and treat their osteoporosis to prevent future broken bones. Implementing FLS programs can be very difficult. Many of them fail or never get off the ground due to various challenges in our healthcare system. RPJ (which stands for right people joining) is a consulting service to help healthcare organizations to get their FLS programs up and running.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The company name is RPJ, which stands for Right People Joining. Again, although we are currently targeting osteoporosis (as 3 of the 5 shareholders of this company are medical providers - bone health experts), we don't want to limit ourselves in the future to being only about FLS programs or osteoporosis. The logo that I have attached is the very outdated one that we had made before. I have a friend that does marketing, and the first thing he immediately saw was "lopsided breasts." I did not see that prior to this, but now that he said that, it's all I can see when I look at the logo. Sorry for being so honest or lewd, but I do want you to know why I dislike our current logo so much. It looks more like a logo for a childcare center from the 1990s. Please help!