The constraints of the logo are as follows:
Must be the text "HottestLatestFashion.com"
The H, L, and F must stand out such that the phrase is easy to read.
The logo will be on a website, the blank banner image is attached as a file therefore the colors must compliment.
The logo will also be used to create clothing labels on a dark background. Our idea is that the H, L, and F are in three unique colors that Pop, in a font/style that relays boutique style fashion. The remaining characters (ottest atest ashion) should come back in a color that compliments the banner image and a different font from the H, L, and F
We are also wondering about a version of the logo that is good for printed materials. For this version the words (ottest atest ashion) should be in a color that works on things like company letterhead, invoices, purchase orders etc...
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo.