This company is the most innovative player financing small to mid-sized businesses. We provide working capital because banks are not. We are highly trusted and have a the most robust technology in the industry as we can fund customers in 7 to 10 days, collect payments electronically and report real time account information on our propriatary web portal. We want do distinguish ourselves from the rest of the pack as the fast, strong, honest and innovative force. Our website is http://www.sfscapital.com (if you are interested) but the current brand identity, logo etc is very weak. We want to strengthen brand recognition and not be a ME TOO company... we are headquartered in the heart of New York City and want to convey that strength and energy.
We have two sets of customers: #1- Small to mid-size retail, restaurant and service businesses who accept credit cards. We buy future credit card receivables at a discount to give these people working capital today, and we then collect these credit card receivables electronically over months. They get the money they need today without waiting for their sales to be made. #2 - Are the Independent Sales Organizations (ISOs) who sell our products. These ISOs can submit the applications they solicit to any number of competitive companies. We want them to recognize us as strong, technologically advanced and aggressive.
The aim is to seperate us from the pack. This is not your standard merchant cash advance company. We are bored with competitor websites that show happy business people shaking hands, towering phalic office buildings, piles of money. We are dealing with helping hard working people who don't have access to business loans to grow their business. We are open to color variations but it is generally considered BAD to use RED for finance companies. We recently had a great design for a subsidiary MoneyWorksDirect (attached) that is great -see no.3 shadow. Make it cool and special!!