To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
This online service is part language exchange, part pen pal program.
We want the logo to convey:
* Interacting with the Global community
* Security and trust
* Easy to use
We are selling to teachers, school administrators, and parents. They are a conservative, risk averse demographic that values brand, prestige, and trust. But they also want their students to embrace new technology and they want their students to develop a global mindset. It will be the students using the service so also want a touch of fun and modern.