Image. Issues. Relationships.
Crux is not your traditional public relations or public affairs firm. They have broken down the walls between these two traditional silos and stand at the crossroads of your image, your issues and the people and organizations you need to know.
Image. Who are you and what do you do? More important does the public know who you are and what you do. Answering these questions and adapting your message platform to meet your aspirations is crucial to developing and solidifying your image. Then converting that platform to the actual conversation going on every day – on Twitter, in the newspaper, on the evening news, in blog posts – is how we make sure your image is something not only you know, but your core audience knows.
Issues. We don’t like to think about issues in the traditional sense. We like to think of issues as opportunities. They are an opportunity to crystallize your brand. They are an opportunity to improve public discourse. They are an opportunity to create strong partnerships and alliances. Whatever you are facing, be it a public policy challenge, a public relations crisis or the need for greater public education, we will approach it with a non-traditional eye toward growth and success.
Relationships. Relationships make the world go around. No matter what your goal is, you can’t there without good relationships. When it comes to media, public policy and business growth, not everyone possesses the relationships needed to be successful. We do. We leverage our long-time, trusted relationships to create win-win situations for our clients and our networks. At the end of the day, it’s not just who you know, but how you create unique opportunities and partnerships to bring people together.