Very helpful and quite smart. Will surely work with Kuda again in the very near future.
How CrispyFriedSoftware started their logo design journey
Crispy Fried Software
We're a small software company, currently selling two products related to finding UK driving tests over the internet, as well as consulting.
We are modern, and as the name reflects, have a sense of fun, and being a little bit different.
Tell us a bit about who you are and the people you reach
Target audience for the logo is likely to be two-fold.
Firstly customers, checking out our corporate website from our product website. These are generally 17-24 year olds from the UK who are about to take their driving tests.
Secondly, fellow software developers, people I've met at networking events etc, who will see the logo on business cards, and on our website.
I have no preconceptions about this logo!
Something that reflects and portrays the company name, and associated sense of fun. That said- I'm not after something overly cartoonish/jokey (i.e. I don't want to hand my business card over and have people think it's a joke).